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The settings which apply to the current shot. These settings are made shot by shot. So, every shot possesses its own settings and the passage from a shot to the other one is defined by the passage from one setting to an other one creating a shot animation: these are called Ken Burns effects. Here are some some:
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Zoom on a portion of the image
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Scrolling from a portion of the image to an other one
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Clarification or darkening of a portion of the image
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etc...
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The settings which apply to all shots. These settings are made globally, that is their effects will be visible on all the shots of the slide. Here are some:
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Text and text format
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Shape form
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etc...